Kerin Marketing: The Core, provides students and instructors with a fresh and exciting introduction to marketing. The Fifth Canadian Edition builds on the strengths of the previous editions, adding new elements that make the material even more interactive, engaging, and relevant.
Marketing: The Core is designed so that students learn. Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
This text and package is designed to meet the needs of a wide. Kerin, published by McGraw-Hill Education which was released on The judges particularly praised the book as follows: this title has an innovative presentation, contemporary and relevant examples, and maintains ethical standards throughout.
The accessible writing style and features such as key cards at the end. Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times.
There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must re-master themselves to succeed. Leaders must identify the.
Outlines numerous expansion strategies for businesses and includes interviews from twenty-five CEO's. Marketing: The Core, 9th Edition, is a briefer, chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market.
His teaching interests include principles of marketing, marketing research, and marketing planning. Hartley's research has appeared in many leading marketing publications.
He is an active consultant to several prominent U. Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access. Learn more about Inclusive Access here. When your students still want a book but don't want to keep it, McGraw-Hill's Textbook Rental program provides students with our latest editions at our most affordable hardcover prices.
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McGraw-Hill has no control over and is not responsible for the content or accessibility of any linked website. After completing your transaction, you can access your course using the section url supplied by your instructor. Skip to main content x Sign In. This market leader remains the most rigorous, business-oriented title on the market! Lowest Price.
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